As part of the Women in Sport programme, On the Front Foot looks to give both female and male leaders in the wider sporting context an opportunity to share their experiences and offer perspectives on the importance of female involvement at all levels of leadership.
Launched initially as a 3 part web series, the initiative will develop further through the coming cricket season. Identity, Social Media assets, on-screen graphics and animations were turned around within a very tight time-frame.
Initial reaction has been extremely positive. Find out more about the programme on the Cricket Ireland Website
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